Model to Reduce Alcohol Consumption of Working-Age Women in the Agricultural Sector in the Rural Of Thailand

Author(s): Narongsak Noosorn* and Phiangphim Punrasi


Background: Globally, drinking alcohol is a potential public health problem and in Thailand the scenario is the same. The study aimed was to find out the factors which are associated with the alcohol drinking behavior of female farmer and developed a model to Reduce Alcohol Consumption of
the rural areas of Thailand.


Methods: A descriptive study was conducted in Uthai Thani Province, Thailand in the year 2017. Secondary data had been acquired from the Health Data Center of the seven community hospitals in Uthai Thani province and a total number of 375 samples had been selected through systematic random sampling. A close ended questionnaire comprising several segments including demographic, AUDIT Test (Thai Version) and, factors that influenced the female farmer’s alcohol drinking behavior were used for data collection. Descriptive statistics were used to describe basic socio demographic characteristics. The Structural Equation Model (SEM) was used to determine the relationship between the underlying latent variable
or the exogenous variable and the resulting latent variable or the endogenous variable.


Result: The study found five factors directly and indirectly associated with female farmer’s alcohol drinking behavior. The study explained personal characteristics and self-efficacy had directly associated with alcohol drinking behavior whereas, social influence had an indirect association with alcohol drinking behavior through the mediating variable self-efficacy. However, health belief and self-regulation had both direct and indirect associations with alcohol drinking behavior. The model to reduce alcohol consumption of working age women in the agricultural sector can be divided into 3 steps: (1) Survey Step, (2) Modification Step This step included five components, as follows Assessment, Health Education, Improving
Family Relationships, Mitigating Social Influence and Enhancement ofSelf-Efficacy, (3) Evaluation and Follow-up Step

Conclusion: An intervention model can be implemented further for effectively reduce alcohol drinking among female farmers thus the female population of Thailand

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