Acts against Drugs and Narcotics Abuse: Measurement of the Effectiveness Campaign on Indonesian Narcotics Regulator Instagram

Author(s): Rahma Sugihartati and Daniel Susilo


This article describes the effectiveness of drugs and narcotics abuse prevention campaign on Indonesian National Narcotics Agency official account. Majority user of drugs and narcotics abuse are 15-24 years old who really influenced by Instagram. This article is focusing on Indonesian National Narcotics Agency’ Instagram official account Post from January 1–June 30, 2019 (6months). Researcher measure effectiveness using content analysis and make classification every post and count the effectiveness campaign using crosstab. The results show social media officer on Indonesian National Narcotics Agency Instagram official account have limited acts on promoting and campaigning about drugs and narcotics abuse prevention.

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